Join host Adrian M. Gibson and guest authors Michael R. Miller, Z.S. Diamanti and Blake & Raven Penn for an Indie Appreciation Month panel on Indie Marketing 101. During the panel, Michael, Zac, Blake and Raven offer up some marketing fundamentals, including why marketing is important for indie authors, approaches to marketing over time, building your author platform, mailing lists and reader magnets, pre-launch vs. post-launch marketing, social media platforms and content, paid advertising methods, discounts and giveaways, reviews and ARCs, comp titles, Kickstarter, networking, word-of-mouth, book tours, awards, competitions and more.